7 Simple Recommendations For Choosing a Business Coach


7 Simple Recommendations For
Choosing a Business Coach

Does your company seem to be only falling? Not sure how to affect employee productivity? You need a business coach! We talk about the types of business trainers and the criteria that should be followed when choosing them.

Who is a Business Coach And Why Is He Needed?

First, let’s talk about who such a business coach is and when it is really needed.

So, a business coach is a specialist engaged in training employees and managers of various companies. This specialty is quite young, but at the same time quite in demand. A significant part of the trainer’s work is in the field of sales, and this is not surprising: in the conditions of fierce competition, you need not only to sell your services or goods but also to make it so that the client wants to return and recommend you to friends. How to do this, the business coach will tell.

Its main task is to train personnel in the most effective techniques for interacting with customers, and management – in new management techniques. The ultimate goal of the trainer is to increase the efficiency of each employee and increase the company’s profit.

Does your company need a business coach

Definitely yes, if you notice a decrease in the level of sales and profit received and can not cope with it on your own. The cost of a business coach will pay off very quickly, and you will get rid of the headache and worries about the fate of your company.

Criteria for choosing a good coach

Of course, you need to invite a specialist who is knowledgeable in his field for training. Let’s see what criteria a good business coach should meet.

1. Professionalism and ability to convey information

The professionalism of the trainer is manifested directly during work. The specialist should use various forms of interaction with the audience, maintain its interest, pay attention to each participant in the training. Before inviting a trainer, it is good to visit his performances and evaluate them yourself.

2. Background of the trainer: knowledge of sales technologies and personal experience in them

There are people who sell information, but at the same time have never plunged into the chosen field. This is fraught with certain risks. Think yourself, can a person who has never held a knife in his hands teach to cut a pie evenly? What is the value of this knowledge? So in our case: you need a practice trainer whose knowledge is confirmed by your own experience and the results achieved.

3. Availability of appropriate education

A good trainer must have an education that is directly related to the subject of his training. But do not forget about the practical experience!

4. Public speaking experience and positive feedback

Find out in which organizations the trainer worked and conducted similar training. Well, feedback on training from real employees and managers needs to be looked for almost in the first place!

5. Published articles and books

Their presence is another plus in the piggy bank of a business coach. They indicate that a person is deeply versed in the topic and knows what to talk about.

6. High speech and communication skills

Who is pleased to listen to a constantly stammering and insecure speaker? In order not to get an unpleasant surprise at the training, read the interviews and speeches of your candidate.

7. Appearance

A well-chosen suit and shoes, appearance, inspire confidence in the person. The coach does not have to have the most expensive clothes and fashionable haircuts, but it should give the impression of grooming.

With the criteria of a good coach sorted out. Now let’s talk about what business trainers are like.

Types of Trainers

Each of the trainers presents information differently, but in general, the whole variety of their behavior strategies can be divided into several categories. You can determine the type of specialist you are interested in by looking at the records from his training.

1. Comrade

Establishes trusting relationships with each participant in the training and only after that introduces new work strategies. The staff has the impression that they are on an equal footing with the coach, he does not repel and does not cause negative emotions.

2. Mentor

Understanding, empathizing, supporting, and guiding person. He will always praise for the most minor changes for the better and gently push towards the achievement of the ultimate goal. He does not force or insist, but simply offers to try. In most cases, staff will readily follow the recommendations of such a specialist.

3. Authority

It encourages staff to become more confident and productive in their activities, to change their attitude to work, and to call for them to follow. And I really want to be equal to him! He is also always ready to listen, support, and give valuable advice.

4. Sample

A “do as I” trainer who focuses the audience on his achievements and qualities. A specialist of this type can help to very efficiently hone useful skills and orient employees towards a specific task. But not everyone will like this approach.

You can’t say which type of trainer is better: there simply isn’t an ideal option for everyone. You, as a leader, should know in what form it will be more convenient for your employees to perceive the information, and therefore the choice of the type of coach is yours.


Your company’s clients don’t care who your employees trained, but their professionalism plays a crucial role in choosing the offered product or service. This means that well-trained staff guarantees you an advantage over your competitors. Guided by my tips and tricks, you can find a great trainer who will help your company succeed.


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